This is a blog about Céondo Ltd, Céondo is a small software vendor run by myself, Loïc d'Anterroches. I have decided to dive more into the ISV dark side: marketing.

Marketing is something I am not good at, really not good. But I know I am not completely stupid, so I decided to learn and I will share with you my findings. The goal is to have a better understanding of the basics of marketing, web site conversion optimisation and viral marketing by the end of 2009.

How I am going to achieve that? Simple, instead of coding 9h30 a day and doing 30 minutes marketing, I am going to code 5h and market 5h.